If you don’t have to time to make chicken biscuits at home for breakfast (but come on—you totally have time), there is one fast-food chain that will soon vie for your dollars with its own spin on the classic sandwich.
According to the Associated Press, Taco Bell is ditching the much-ballyhooed waffle taco concept this week and replacing it with a “biscuit taco.” The move is part of the chain’s ongoing quest to dominate the fast-food competition during the morning.
The menu item features a chicken tender wrapped up in a folded biscuit—so basically, a chicken biscuit in the mold of Bojangles’ or Chick-fil-A. If customers would prefer cheese, eggs, and sausage, they can swap in those fillings instead.
Photo: Brand Eating
While last year’s new menu of breakfast novelties—which also included the A.M. CrunchWrap—is getting switched up, it’s actually performed well according to AdAge:
[pullquote]Taco Bell had a record-breaking sales week during the second quarter, thanks to breakfast, which comprised around 7% of sales in the quarter, said [Yum brands CEO David Novak]. And Taco Bell’s sales in U.S. stores open at least a year increased 2% from the quarter a year earlier.[/pullquote]
Taco Bell isn’t banking on the biscuit taco alone to pull it level with McDonald’s, though. The company also plans to launch a delivery service and a taco whose shell is made entirely of Fritos to help it compete with the burger-slinging titan.
[via AP, AdAge]