The Complete Guide to Hating Brunch

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A few things about me. I’ve never posted a latte art pic on my Instagram feed. I think the deliciousness of bratwurst makes for persuasive evidence of an Abrahamic lord. I sort of relate to this. And I don’t eat brunch.

Oh heavens. Brunch. That hollandaise-soaked herd migration of a weekend custom. All that ritualistic hoisting of crap Mimosas; all those also-ran egg dishes; all that dyspeptic hangover repartee. Who has patience for this nonsense?

A lot of you, apparently. I first declared my aversion to the food world‘s most contentious portmanteau on this very site three months ago. Some of you offered the Internet equivalent of a slow clap. Most of you beat your chest in defense of the midday meal. Not only is hating brunch elitist and uneconomical, you seemed to suggest—it’s also un-American.

I gave it some thought. I ate a few waffles. I waited in a few lines. I sucked back a few glasses of from-concentrate orange juice and prom night-quality bubbly. I wore bad bitch sunglasses and headscarves to conceal my day-after locks and made big dramatic showings of recounting the previous night’s antics. And I’m here to tell you, in eight cogent points, why I still believe—deep in my marrow—that brunch is for suckers.

Ready your pitchforks folks, and do feel free to storm my gates on Twitter at @jordanarothman. Just not between the hours of noon and 2pm this Sunday—I’ll be eating lunch.

Jordana Rothman is a Brooklyn-based writer who most recently served as Food & Drink editor at Time Out New York. Her work has appeared in publications including Gastronomica, New York Magazine, and Tablet.

1. That bottomless booze is bullshit.

2. Even if you wanted to, you can’t legally order any of that rotgut until noon (in NYC, anyway).

3. The crowd. Dear god, the crowd.

4. The interminable lines

5. The miserable staff

6. Brunch brings out the worst in your favorite restaurants.

7. The sweet versus savory crisis

8. Brunch is catnip for the worst kind of foodie.

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