10 Things You Didn't Know About Southern Comfort

By Adee Braun

Aug 30, 2013

Few brands can claim to have 140 years of staying power. Southern Comfort has been a favorite (or hated favorite) of American drinkers since 1874. But how much do you really know about SoCo? What is it? Bourbon, malt, NyQuil? Whether your liquor cabinet is never complete without a bottle of it or whether you think it tastes like Red Bull mixed with Lysol, there’s no getting around the fact that Southern Comfort is an American original with some deep roots.

We dug through 140 years of SoCo history to find out some of the secrets to the liqueur’s longevity.

Soco Was Created Out of Epicurean Necessity.

Sothern Comfort is a 140 Year-Old Secret Recipe.

A Bottle of the liqueur cost $2.50 in 1889.

Soco's Official Trademark is “None Genuine But Mine.”

The liqueur Won a Gold Medal at the 1904 St. Louis World's Fair.

The label depicts an illustration of the Woodland Plantation in Louisiana.

WOODLAND PUNCH

American Air Force pilots in WWII named their planes “Southern Comfort."

The Scarlett O'Hara Cocktail Features Soco.

Janis Joplin Loved It To Death.

Southern Comfort was The Butt Of An Offensive Early Internet Prank.

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